nameplate mr clive

Written in March 1998. As of August 2003, Clive is the national team coach of New Zealand.

Clive Rushton has an extensive background in coach education and scientific monitoring of swimmers. Having published many articles, he is currently writing a book on lactate analysis for coaches. He trained in Physical Education at Keele University (Madeley College) in England, was a tutor with the British National Coaching Foundation and holds the ASA Senior Coach Certificate, the highest coaching certification in Great Britain. He has made presentations on testing and other coaching-related subjects to Olympic Solidarity seminars, FINA Medical Congress and Coaching Conferences, world-wide. In addition to his coaching, he operates ink2info, a Web site design and content consultancy.

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Clive is currently National Coach with the Greek Swimming Federation (EKOF). Appointed in October 1995, with responsibility for the senior members of the “Permanent National Group”.
Dimitris Maganas
His swimmers have set 35 new national records since his appointment and he has twice been awarded the Greek sports medal of coaching distinction - in 1996, after the Olympic Games, and in 1997. The bronze medal, won by World-Cup winner, Dimitris Maganas in the 1996 European Short-course Championships, was Greece’s first ever medal at major international championships and was followed with a sixth place finish at the 1997 World Short-course Championships.
He competed in the 1972 Olympic Games for Great Britain and, as a coach, developed many international and world-ranked swimmers. His clubs won senior and age-group national team titles and he was a staff member of successful British Teams at the 1987 European Junior Championships, Seoul Olympic Games in 1988, at the 1989 European Championships, as well as many International tours and competitions.


He moved to Canada in 1990 working as Technical Director to the world-class, Pacific Dolphin Association and, later, joined Swim BC, the provincial governing body of British Columbia, as Director of Swimming Excellence. Among many other international appointments, Clive has been appointed as Head Coach, Coach or Team Manager to F.I.S.U. , Commonwealth and Olympic Games, together with European and World Championships.

"Ink to information ratio" is a phrase coined by Edward R. Tufte in The Visual Display of Quantitative Information (Graphics Press, Cheshire, Connecticut) which describes the relationship between the amount of ink used and the amount of information communicated.

The question that ink2info seeks to answer, is - what is the minimum amount of ink which can be used to convey the necessary information? In Web-site terms that is the minimum number of activated pixels - the pixel-to-information ratio.

  The goal at ink2info is the efficient communication of effective information. This communication occurs by a combination of content and presentation and a site on the World Wide Web is the perfect communication media for the end of the twentieth century.
Globally accessible, immediately available and seamlessly interactive, the Web, and its host, the Internet, are the communications vehicle changing society now, as much as the Industrial Revolution in the 1800's. ink2info operates electronically from Glyfada, a sea-side resort on the outskirts of Athens, home of the 2004 Olympic Games.

                      ink2info                     ink2info    &nbsbsp;              ink2info              



Questions? Please email info at lactate dot com

Published originnally March 29, 1998. All contents © Sports Resource Group, Inc.